With Father’s Day arising, I’ve been looking out for progressive packages on merchandise for dad. Probably the most fascinating was a head of iceberg lettuce wrapped in baseball graphics by Tanimura and Antle. I preferred the idea and it made the “purchase me” connection for me. With over 60,000 merchandise within the common US grocery store I am going to take any advertising and marketing benefit that works day out packages.
So, let’s dissect this advertising and marketing gimmick/innovation a little bit extra. Clearly the form of a head of iceberg lettuce lends itself effectively to baseball graphics. The lettuce seems to be similar to a baseball when over wrapped (even whether it is inexperienced). It is definitely going to face out amongst the entire different lettuce merchandise. It even has a recipe printed on the package deal in case you might be at a loss what to do with iceberg.
I believe it is a intelligent use of branding a form and integrating it right into a Father’s Day marketing campaign.
It is a good instance of crossing outdoors your trade to create relevance to your product and model by connecting it to a household mainstay. Actually, Tanimura and Antle need iceberg lettuce to develop into the official Father’s Day vegetable similar to different greens get related to different holidays. (Inexperienced bean casserole anybody?)
Iceberg, as soon as the chief of salad lettuce, has suffered a decline because of the proliferation of all the opposite lettuce merchandise. It’s important to do one thing to it (sure, truly reduce it in to wedges or break it aside into items) earlier than consuming. However significantly, consider all the nice issues that remind dad of baseball, America’s favourite previous time. Now spin that to get him to consider consuming extra salad and even take into consideration lettuce in any respect.
It is creativity like this that drives enterprise. Primary merchandise which are on the wane can use a little bit progressive product packaging to provide them the sting. My husband is an avid baseball fan and something that “connects” to baseball is honest recreation within the merchandising world. Girls may even purchase it simply because it’s gimmicky and a dialog starter.
I like when firms attempt untraditional packaging strategies that make the patron take a re-assessment. That is what it is all about any means . . . Creating sufficient curiosity that the patron will choose up your product for a better look and, after all, make the acquisition.
So put together for subsequent Father’s Day and contemplate progressive product packaging that can intrigue the client past the mundane. Think about the ideas and roll with it . . . baseball, Father’s Day and packaging.
For extra methods to make the most of packaging branding, innovation and advertising and marketing ideas to “join” together with your client contact JoAnn Hines the Packaging Diva at JoAnn@PackagingDiva.com. It’s also possible to subscribe to he complimentary publication “Packaging Information You Can Use” on the similar electronic mail handle.
