I’ve been pondering these days about hair salon advertising. Not that I am an enormous advertising individual. I am not, but I do have an curiosity, particularly on the subject of issues of the hair. What number of occasions have I heard the query, “Are you aware of a superb place to get your hair carried out?” I’ve requested the query quite a few occasions myself. How do you go about discovering a spot you want, that can do your hair the best way YOU like, with out you having to inform them what to do each step of the best way? In any case, I am not a hairdresser. I’ve little expertise on this enterprise, apart from the occasional bang trim: or the few occasions I whacked off the hair on my Barbie dolls.
Proper up entrance let me simply say that discovering a GOOD hair salon requires a bit luck. Standard advertising does not come into play, in my view. Comfort is oftentimes the deciding issue when selecting the place to have your hair carried out. Not essentially a great way to decide on, however a method, nonetheless, and I ought to know as I have been there a time or two myself. Comfort, nevertheless, does have a component to play relying on the providers you want, i.e. perms, coloring or straightening; and the way typically you want these providers. I am simply saying…
The query nonetheless stays…how do you discover a good hair salon? There appears to be one on each nook, very like McDonald’s or Starbucks. However in contrast to these wonderful establishments of tasty-goodness, there isn’t a system in place to make sure the identical service each time you go to. Thus the subject of dialog…hair salon advertising.
The phone book of your native telephone e-book looks as if a logical place to look. There are advertisements, places and telephone numbers all listed in a helpful method. And I’ve used this technique extra occasions than I care to confess. One time stands proud in my reminiscence. It was a number of years again and I had younger youngsters on the time. I used to be in determined want of a hair lower. Life was less complicated then, earlier than I waged the battle on growing old – grey hair being public enemy primary. I pulled out the telephone e-book, discovered just a few handy places, made a few telephone calls and went with…. the hair salon I may get an appointment with the quickest. The girl who did my hair, and if I recall accurately, she was the proprietor of the hair salon, after finishing the hair lower, fingers me a mirror, spins the chair round and loudly proclaims for all to listen to, “Oh, you look so significantly better”. I appeared THAT unhealthy? In fact I did not return. When the time got here round for one more hair lower, I pulled out these phone book and buckled up for one more random hair-salon-choosing trip.
I fondly bear in mind my favourite hair dresser, as I am considering hair salon advertising and how you can simplify the method. Her identify was Diane. Nonetheless is so far as I do know. She was a superb pal of mine on the time. She was, and I say this with nice honor and respect, a hair design artist; the one individual as much as that time that I may go to, have my hair carried out, and never must rush residence and instantly restyle my hair earlier than any individual I knew noticed me. She was THAT good. The one downside I had was the truth that I did not like going to the salon the place she labored. It was a complete dump! As luck would have it, nevertheless, the proprietor offered the salon to my pal, Diane, and she or he made some adjustments. She made it hip, she made it present, she made it related…she made it her personal. (I been watching American Idol far too lengthy). I used to be good there, although, I felt comfy there 강남풀싸롱.
A brand new downside quickly arose, nevertheless. She was SO good at what she did that you simply needed to make an appointment six weeks upfront! God forbid you got here down with the flu the day earlier than your subsequent appointment since you had been flat out of hair luck till you might get one other appointment…in six weeks! We quickly stated goodbye to our love/hair relationship and it was as soon as once more again to the phone book. I do know, proper?
Hair salon advertising…a topic value pondering. My luck wasn’t altering and I wanted a brand new system, ideally earlier than the following hair lower got here due. To not point out the truth that throughout this time the grey hairs beginning rearing their ugly heads. No pun meant, if that’s certainly a pun.
As soon as once more, my good pal Girl Luck was on my aspect. I discovered a gem of a hair dresser. No phone book, no hype, no business advertising. I requested a pal the place she went to have her hair carried out. She informed me. Easy as that. Do not suppose I hadn’t tried this earlier than, I had, however this time…THIS time I hit the mom lode. I walked into the salon, sat within the chair and heard these phrases I as soon as dreaded as a lot as a highschool math check that I hadn’t studied for… “What are we doing at the moment?” These phrases not precipitated concern and trembling or my coronary heart to beat wildly out of my chest; no sweat dripping down my again as a result of I do not know the right reply. No, this time I knew I may reply with a confidence, I may reply with an assurance I by no means had earlier than… I may boldly proclaim: “What ever you need, it is solely hair.”
When Stephanie finishes with the product she has simply created, she is going to hand me that mirror, spin the chair round and ask me what I believe. I’ll smile a say “Very good. I prefer it”, as a result of I can be sporting a cute, fashionable, appropriate coiffure that can take me via the remainder of the day with out having to do a factor to it.
Hair salon advertising is an artwork type. It’s a science. Hair salon advertising at its finest is phrase of mouth advertising and I can now shred these phone book and relaxation in hair salon peace.
